Branding

Ask About The

Brand Voice Bootcamp

The purpose of the Brand Voice Bootcamp is to prompt your thinking on the topic of brand voice, which might also be described as brand personality.  A secondary purpose is to achieve consensus inside your organization on this subject

But why should you consider commissioning Samba to conduct a brand voice bootcamp?  Because it provides the basis for focused, meaningful customer communication.  This includes, but is not limited to, advertising.

To clarify, the brand voice bootcamp is an internal process at your company that does not rely on direct input from outside the company.  It should not be confused with market research.  Rather, we seek to harvest and organize the knowledge and impressions of informed, insightful decision-makers inside your firm.

The desired result of the brand voice bootcamp is to give your customers tools that help them to know how to regard your brand.

It is more than a look...

Branding is the way your company is perceived.  Your brand is what differentiates you in a competitive market.

Samba Design believes gives you control of your brand by helping you gain brand preference for your products.

Branding is Critical to Ongoing Marketing Programs

Thoughtful brand development is critical to the development of ongoing marketing programs.  Because it leads us to our ultimate goal which is brand preference for your products and services. 

To understand brand development, we must first consider two primary elements: "brand image" and "brand positioning".

"Brand image" is the customer’s impression of product or service attributes.  It takes into account the tangible or functional benefits your company provides.  Plus, it involves subjective or emotional aspects.

 "Brand positioning" is the active process of choosing where you want posture your company in the customer's mind, relative to the competition.  To be effective, "brand positioning" must be:

• based on the fundamentals of your firm
• related to what customers value
• available: not already taken by a competitor
• actionable by all functions within the company
• differentiating

Samba design is uniquely qualified to address the development of your brand.  Lets talk.  We can help you focus your companies efforts thereby improving your bottom-line and stability.